Hi, I’m Francis — Product designer, Brand Identity designer and Framer developer

My journey into design started around 2014, back at university. Out of curiosity, I began experimenting with Adobe Photoshop 7, mostly doing simple image retouching. It felt fun at first, but that curiosity quickly turned into something more serious.

What started as small flyer designs for course mates gradually grew into paid work. Before long, I was taking on part-time and then full-time roles after graduating, building my foundation as a designer.

In 2018, a friend asked me to help redesign a local bank’s app. At the time, I had no real understanding of UI design or what made a product truly work. But that moment sparked something deeper. I became curious, not just about how interfaces looked, but about how people actually used them, what confused them, what made things feel easy, and what made a product genuinely helpful.

I took a two-week Udemy course, learned as much as I could, and contributed what I could to the project. But more importantly, that experience shifted my perspective.I started paying closer attention to users — their needs, their frustrations, and what it really takes to build something that serves them well. From there, I became intentional about improving my craft: taking more structured courses, studying great design work, staying up to date with evolving trends, and consistently challenging myself through side projects I could ship. Over time, this shifted me from simply designing interfaces to thinking more deeply about systems, decisions, and impact.

From there, I transitioned fully into product design. I went on to work with design agencies and companies across Ghana, Nigeria, and Kenya, and later collaborated with international teams and companies across Europe and United States to design products that solve real problems across industries like fintech, sales intelligence, compliance and others.

Along the way, I’ve learned what it truly takes to build products, working closely with engineers and stakeholders, communicating clearly, and balancing technical thinking with strong design decisions. From discovery to shipping, I focus on maintaining context, clarity, and purpose at every stage, using AI and emerging tools to move faster and deliver better outcomes.